Sales Engineering is not an easy profession. SEs have to deal with many people, from Sales, management, to customers. It is especially harder when the sales team was recently known as an implementation-only team.
Skills needed for SEs are much different than those in larger organizations, potentially. Also different products being sold to IT could require different skills. We discuss these topics with our guest.
As Sales Engineers, we often focus on the process – learning how to get better at sales, qualifications, discovery skills, demos, but rarely do we associate creativity to help us… until this podcast
Many Salespeople have their origins in being Sales Engineers first including our guest, Ricardo Guzman. Drawing on how he was treated as a Sales Engineer, he treats his SEs differently and also uses his technical knowledge to speed up the sales cycle.
Quote of the Day:You can’t go to college to learn to be an SE, it’s something you fall into - Jason Sheffield In this show we will discuss:Jason’s career as…