#159 Partnering With Marketing To Skyrocket Presales Reach
In this episode, Neeraj tells us what his role is as a product marketer, how it’s different from corporate marketing and somewhat similar to sales engineering.
In this episode, Neeraj tells us what his role is as a product marketer, how it’s different from corporate marketing and somewhat similar to sales engineering.
There are some common skills that SEs should have. However, there are a few that will level up your gam. In this episode, we will talk about 8 of these skills.
Bini and I discuss the uncommon mistakes most Sales Engineers commit whenever they go for an interview. Knowing about them beforehand can help you prepare for an interview and increase your chances of being a more solid and qualified candidate
Today we talk to John Cook, the Senior Marketing Manager at Consensus, who did a lot of research into the Sales Engineering Salary and Workload. We discuss that research today.
There are a few topics that should be discussed more when it comes to Sales Engineering and Presales but really are not. One of those topics is “Personality” and how it can affect the way we deal with people
Jose Espinoza has spent the last 15 years helping organizations of all sizes resolve their business challenges by improving their business processes. Currently, he is a Solution Architect at Loftware, the global market leader in Enterprise Labeling and Artwork Management solutions.
Is Sales Engineering right for you? And is it possible to become a Sales Engineer without prior technical experience?
Doc Ballje is a Subject Matter Expert and Solutions Architect in the printing industry. One would not think that the print industry as a complex sale, more as a commodities sale. Doc is able to actually move it from being a commodity to a solution and closing the deal.
Chris White is an accomplished author, trainer, coach, teacher, and Sales Engineering leader. he’s joining us once again to share with us what he’s learned over the past years training salespeople and SEs alike and how both roles can work best together to improve the middle of the funnel
Sales Engineering is so nuanced, and with 150 episodes published, we’ve talked about many topics. We’ve talked about story telling, relationship building, demonstrations, proof of concepts. However throughout all these episodes we rarely talked about the basics. What is sales engineering? Who would be good at it? Who should stay away.
As we go through our career, we need to differentiate ourselves. The status quo is ok for some, but these are the people at risk of being let go first in the event of a pandemic or any other reason. So let's talk about how we differentiate ourselves.
today that's what we'll go over with: the expectations salespeople have of SEs, the expectations SEs have of salespeople, and how to set realistic expectations so it's a win-win situation for both sides of the team.