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{"id":6956,"date":"2021-12-02T09:30:31","date_gmt":"2021-12-02T14:30:31","guid":{"rendered":"https:\/\/wethesalesengineers.com\/?p=4640"},"modified":"2021-12-02T09:30:31","modified_gmt":"2021-12-02T14:30:31","slug":"4-1-1-proof-of-value-the-bermuda-triangle-of-sales-engineering","status":"publish","type":"post","link":"https:\/\/vertexdimension.com\/wethese\/4-1-1-proof-of-value-the-bermuda-triangle-of-sales-engineering\/","title":{"rendered":"4\/1\/1 Proof of Value: The Bermuda Triangle of Sales Engineering"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6956\" class=\"elementor elementor-6956\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-31c0f7c8 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"31c0f7c8\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-19d55736\" data-id=\"19d55736\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1de08e86 elementor-widget elementor-widget-spacer\" data-id=\"1de08e86\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29f8ef15 elementor-widget elementor-widget-heading\" data-id=\"29f8ef15\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4\/1\/1: 4 Random Thoughts from me, 1 tools to help Sales Engineers, 1 quote for motivation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-715e2a38 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"715e2a38\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f6b26a0\" data-id=\"f6b26a0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a627503 elementor-widget elementor-widget-spacer\" data-id=\"3a627503\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7edb5704 elementor-widget elementor-widget-spacer\" data-id=\"7edb5704\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-790e8aab elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"790e8aab\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">4\/1\/1 Proof of Value: The Bermuda Triangle of Sales Engineering<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-518dcaa5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"518dcaa5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-334af1e6\" data-id=\"334af1e6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-1867babb\" data-id=\"1867babb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-23af54ff elementor-widget elementor-widget-post-info\" data-id=\"23af54ff\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-f9c8e6e elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\tDecember 2, 2021\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-7eb2e105\" data-id=\"7eb2e105\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-71d74f65 elementor-author-box--layout-image-left elementor-widget elementor-widget-author-box\" data-id=\"71d74f65\" data-element_type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">By Ramzi Marjaba<\/h4>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-28fda2b2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"28fda2b2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-789bc8c8\" data-id=\"789bc8c8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6ae4e10d elementor-widget elementor-widget-spacer\" data-id=\"6ae4e10d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-60fe5e5b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"60fe5e5b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7535d017\" data-id=\"7535d017\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3f606b1f elementor-widget elementor-widget-text-editor\" data-id=\"3f606b1f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 style=\"font-size: 40px;\">4\/1\/1 Weekly<\/h2><h2>\u00a0<\/h2><h3 style=\"font-size: 35px;\">4 Random Thoughts, 1 Tool, and 1 Quote<\/h3><div>\u00a0<\/div><div><p><span style=\"font-weight: 400;\">I\u2019ve worked with so many people since I\u2019ve started We the Sales Engineers and everyone has their own thoughts around a Proof of Concept (POC), Proof of Value (POV), or Pilot. These could mean the same thing to some people and could have completely different definitions for others. For example, a Pilot could be paid. A proof of concept could mean that we will prove to the customer that the product works the way we say it works, and the POV could mean that we will show you how much your work gets easier when you try the product.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">In the end, you have to prove that whatever you are selling will have a positive impact on what the customer cares about.<\/span><\/p><p><span style=\"font-weight: 400;\">That being said, they are all managed the same way, no matter how generic or custom they are. The details of what goes on in a POC might be different, but the management will be the same.<\/span><\/p><p><span style=\"font-weight: 400;\">So this week\u2019s 4\/1\/1 is around that topic, and the podcast episode this week was also around it.<\/span><\/p><p><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/wethesalesengineers.com\/189-eliminating-proof-of-value-encroachment-on-closing-dates\/\"><span style=\"font-weight: 400;\">Check it out here.<\/span><\/a><\/span><\/p><p><span style=\"font-weight: 400;\">And on an unrelated topic, or it could be related actually, I created a video this week about the life lessons I\u2019ve learned from Sales Engineering. One of them is project management!<\/span><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-664429c3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"664429c3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-69a523b1\" data-id=\"69a523b1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5632922c elementor-widget elementor-widget-video\" data-id=\"5632922c\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/whYvjbrcTKA&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3a59feae elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3a59feae\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2cfcfac4\" data-id=\"2cfcfac4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-606652c6 elementor-widget elementor-widget-text-editor\" data-id=\"606652c6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div><p><span style=\"font-weight: 400;\">Now, on to the 4\/1\/1<\/span><\/p><\/div><h4>\u00a0<\/h4><h2 style=\"font-size: 25px;\"><strong>4 Random Thoughts From Me:<\/strong><\/h2><div>\u00a0<\/div><div><p><span style=\"font-weight: 400;\">1- If not managed properly, POCs are where deals go to die. That\u2019s why we have to treat it like a project and treat ourselves like project management. The more prepared we are for a POC, and the more prepared for what to do when things go wrong, things tend to go right.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">2- Demos can fit in different spots of the sales cycle. Some can be used at the start of a sales cycle, but the usefulness of such demos is very dependent on how complicated or customizable the product is.\u00a0<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">3- POCs are a great opportunity to build relationships with customers. You can learn more about them, their needs, any future opportunities, and most importantly if the solution is right for them.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">4- Here\u2019s a controversial thought, sometimes Sales Engineering is boring. We have to attend useless meetings, we get on airplanes without great service, I used to drive for hours. Not everything is glitz and glamour, but we have to take the good with the bad!<\/span><\/p><\/div><div>\u00a0<\/div><h2 style=\"font-size: 25px;\">1 Tool:<\/h2><div>\u00a0<\/div><div><p><a href=\"https:\/\/getcoldturkey.com\/\"><span style=\"color: #0000ff;\">Cold Turkey<\/span><\/a><\/p><p>We&#8217;re living in a world of distractions. We sit at our desks and there are so many different tools begging for our attention. I&#8217;ve recently downloaded Cold Turkey, the free version, and it&#8217;s been fairly impressive in helping me block out certain websites and even my emails in some situations.\u00a0<\/p><\/div><div><div dir=\"ltr\" data-smartmail=\"gmail_signature\"><h2 style=\"font-size: 25px;\">1 Quote:<\/h2><blockquote><p><span style=\"font-weight: 400;\">\u201cShort cuts make long delays.\u201d<\/span><\/p><p><span style=\"font-weight: 400;\">\u2015 <\/span><b>J.R.R. Tolkien, <\/b><a href=\"https:\/\/www.goodreads.com\/work\/quotes\/3204327\"><b>The Fellowship of the Ring<\/b><\/a><\/p><\/blockquote><div dir=\"ltr\">\u00a0<\/div><div dir=\"ltr\">\u00a0<\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d622e6e elementor-share-buttons--view-icon elementor-share-buttons--skin-minimal elementor-share-buttons--shape-circle elementor-share-buttons--align-center elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"4d622e6e\" data-element_type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\"\n\t\t\t\t\t\t\t\t   aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t<span\n\t\t\t\t\t\t\t\t\tclass=\"elementor-screen-only\">Share on facebook<\/span>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_reddit\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-reddit\"\n\t\t\t\t\t\t\t\t   aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t<span\n\t\t\t\t\t\t\t\t\tclass=\"elementor-screen-only\">Share on reddit<\/span>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\"\n\t\t\t\t\t\t\t\t   aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t<span\n\t\t\t\t\t\t\t\t\tclass=\"elementor-screen-only\">Share on twitter<\/span>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\"\n\t\t\t\t\t\t\t\t   aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t<span\n\t\t\t\t\t\t\t\t\tclass=\"elementor-screen-only\">Share on linkedin<\/span>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-68272583 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"68272583\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-602869d\" data-id=\"602869d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5c544a98 elementor-widget elementor-widget-html\" data-id=\"5c544a98\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script src=\"https:\/\/assets.convertkit.com\/assets\/CKJS4.js?v=21\"><\/script>\r\n<div class=\"ck_form_container ck_inline\" data-ck-version=\"7\">\r\n  <div class=\"ck_form ck_minimal\">\r\n  <div class=\"ck_form_fields\">\r\n    <h3 class=\"ck_form_title\">Stay in the loop<\/h3>\r\n    <div class=\"ck_description\">\r\n      <p>Subscribe to get our latest content by email.<\/p>\r\n    <\/div>\r\n\r\n    <div id=\"ck_success_msg\"  style=\"display:none;\">\r\n      <p>Success! 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layer fill content *\/\r\n\tmargin-bottom: 5px;\r\n\theight: auto;\r\n\tfloat: left;\r\n\tmargin: 0px;\r\n\tmargin-right: 2%;\r\n\theight: 42px;\r\n}\r\n\r\n.ck_form input[type=\"text\"]:focus, .ck_form input[type=\"email\"]:focus {\r\n\toutline: none;\r\n\tborder-color: #aaa;\r\n}\r\n\r\n.ck_form.ck_minimal .ck_subscribe_button {\r\n    width: 100%;\r\n    color: #fff;\r\n    margin: 0px;\r\n    padding:  11px 0px;\r\n    font-size: 18px;\r\n    background: #0d6db8;\r\n    -moz-border-radius: 3px;\r\n    -webkit-border-radius: 3px;\r\n    border-radius: 3px; \/* border radius *\/\r\n    cursor: pointer;\r\n    border: none;\r\n    text-shadow: none;\r\n    width: 30%;\r\n    float: left;\r\n    height: 42px;\r\n  }\r\n\r\n\r\n.ck_form.ck_minimal .ck_guarantee {\r\n\tcolor: #626262;\r\n\tfont-size: 12px;\r\n\ttext-align: center;\r\n\tpadding: 15px 0px 0px;\r\n\tdisplay: block;\r\n\tclear: both;\r\n}\r\n.ck_form .ck_powered_by {\r\n\tdisplay: block;\r\n\tcolor: #aaa;\r\n\tfont-size: 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20px;\r\n}\r\n\r\n.ck_slide_up.ck_form_v6 .ck_minimal .ck_subscribe_form {\r\n  padding-top: 10px;\r\n}\r\n\r\n.ck_form_v6 #ck_success_msg {\r\n  margin-top: 15px;\r\n  padding: 0px 10px;\r\n}\r\n\r\n.ck_slide_up.ck_form_v6 .ck_minimal + .ck_close_link {\r\n  top: 5px;\r\n}\r\n.ck_slide_up.ck_form_v6 .ck_minimal h3.ck_form_title {\r\n  margin-top: 5px;\r\n}\r\n\r\n\r\n\r\n\r\n\r\n<\/style>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3d116da3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3d116da3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-46ce31a9\" data-id=\"46ce31a9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>4\/1\/1: 4 Random Thoughts from me, 1 tools to help Sales Engineers, 1 quote for motivation 4\/1\/1 Weekly \u00a0 4 Random Thoughts, 1 Tool, and 1 Quote \u00a0 I\u2019ve worked with so many people since I\u2019ve started We the Sales Engineers and everyone has their own thoughts around a Proof of Concept (POC), Proof of [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"publish_to_discourse":"","publish_post_category":"","wpdc_auto_publish_overridden":"","wpdc_topic_tags":"","wpdc_pin_topic":"","wpdc_pin_until":"","discourse_post_id":"","discourse_permalink":"","wpdc_publishing_response":"","wpdc_publishing_error":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"ocean_post_layout":"full-screen","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"off","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"off","ocean_gallery_id":[],"footnotes":""},"categories":[354],"tags":[],"class_list":["post-6956","post","type-post","status-publish","format-standard","hentry","category-4-1-1-newsletter","entry"],"aioseo_notices":[],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/vertexdimension.com\/wethese\/wp-json\/wp\/v2\/posts\/6956","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vertexdimension.com\/wethese\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vertexdimension.com\/wethese\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vertexdimension.com\/wethese\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/vertexdimension.com\/wethese\/wp-json\/wp\/v2\/comments?post=6956"}],"version-history":[{"count":0,"href":"https:\/\/vertexdimension.com\/wethese\/wp-json\/wp\/v2\/posts\/6956\/revisions"}],"wp:attachment":[{"href":"https:\/\/vertexdimension.com\/wethese\/wp-json\/wp\/v2\/media?parent=6956"}],"wp:term":[{"taxonomy":"category","embedd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