Something BIG is coming to We The Sales Engineers. I\u2019ve worked with many Sales Engineers throughout the years, either in an unofficial capacity, or as their coach, and I\u2019m happy to see the positive impact that my help has had on their lives. Some got promoted, some were provided feedback about how much better they are doing, and others found better-fitting jobs. Selfishly, it\u2019s an amazing feeling for me to see them thrive and I want to be able to provide that to as many people as possible.<\/span><\/p> So something big is coming to We The Sales Engineers. And it\u2019s coming soon. It will be affordable, effective, and will allow me to help as many people as humanly possible as I am currently the bottleneck.<\/span><\/p> I will be coming out with additional information in the next few days\/weeks, but if you cannot wait and want to know more, I am here to answer your questions. So hit the reply button and don\u2019t be shy to ask your questions.<\/span><\/p> Now let\u2019s move on to this week\u2019s podcast. I had the pleasure of talking to Brent Keltner who helps organizations with their go-to-market strategy. We talked about old-school selling vs new-school selling, GAP questions, Customer Success Statements, and the role of the Sales Engineer in all of that.<\/span><\/p>