1- Be known for something. It is not enough to be good at something anymore. There are many who are good. We have to be great. Not only do we have to be great, but others also have to know that we are great at it. So we have to humbly advertise ourselves.\u00a0<\/span><\/p>

2- Be endearing to sales. Sales is a tough job. I know since I\u2019ve been doing it for a while now. There are many forces and pressures that are surrounding a salesperson, from making sure they have a job next quarter (i.e. making quota) to finding new customers and in some cases making sure old customers are happy and ready to buy more. The one thing they don\u2019t want to worry about is their SE. And as I said last week, we don\u2019t know what somebody else is going through, so don\u2019t be judgmental.<\/span><\/p>

3- In order to be known for something, experimentation is needed. And we have to think outside the box. So if everybody is doing something one way, and we suspect there might be a better way, we should experiment with it. And if we\u2019re going to fail, it\u2019s better to fail fast and move on, than wonder what will happen.\u00a0<\/span><\/p>

4- Don\u2019t give feedback through text, teams, slack, and especially not after hours. If you have something to tell your colleague, set up a time during the day to have a discussion. Messaging is an ineffective way to do things, context is lost and there isn\u2019t any room for discussion or to ask clarifying questions to make sure everything is understood. Also, if you want to give feedback, you have to be able to receive it.<\/span><\/p><\/div>