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{"id":2711,"date":"2020-09-07T01:00:57","date_gmt":"2020-09-07T06:00:57","guid":{"rendered":"https:\/\/wethesalesengineers.com\/?p=2711"},"modified":"2020-09-07T01:00:57","modified_gmt":"2020-09-07T06:00:57","slug":"125-the-similarities-between-sales-engineering-and-being-a-ceo-of-a-startup","status":"publish","type":"post","link":"https:\/\/vertexdimension.com\/wethese\/125-the-similarities-between-sales-engineering-and-being-a-ceo-of-a-startup\/","title":{"rendered":"#125 The Similarities Between Sales Engineering and Being a CEO of a Startup"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2711\" class=\"elementor elementor-2711\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2d0e9050 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2d0e9050\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-23bce05\" data-id=\"23bce05\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4377e45b elementor-widget elementor-widget-spacer\" data-id=\"4377e45b\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48edfdd8 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"48edfdd8\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">#125 The Similarities Between Sales Engineering and Being a CEO of a Startup<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-739e1bad elementor-widget elementor-widget-html\" data-id=\"739e1bad\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<a href=\"https:\/\/twitter.com\/WeTheSEs?ref_src=twsrc%5Etfw\" class=\"twitter-follow-button\" data-show-count=\"false\">Follow @WeTheSEs<\/a><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4845cb7c elementor-widget elementor-widget-spacer\" data-id=\"4845cb7c\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f804427 elementor-widget elementor-widget-image\" data-id=\"3f804427\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"625\" src=\"https:\/\/vertexdimension.com\/wethese\/wp-content\/uploads\/2020\/09\/125-1024x625.png\" class=\"attachment-large size-large wp-image-2712\" alt=\"\" srcset=\"https:\/\/vertexdimension.com\/wethese\/wp-content\/uploads\/2020\/09\/125-1024x625.png 1024w, https:\/\/vertexdimension.com\/wethese\/wp-content\/uploads\/2020\/09\/125-300x183.png 300w, https:\/\/vertexdimension.com\/wethese\/wp-content\/uploads\/2020\/09\/125-768x469.png 768w, https:\/\/vertexdimension.com\/wethese\/wp-content\/uploads\/2020\/09\/125-1536x937.png 1536w, https:\/\/vertexdimension.com\/wethese\/wp-content\/uploads\/2020\/09\/125-2048x1250.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-591a8551 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"591a8551\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1a7c6733\" data-id=\"1a7c6733\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2fa9c331 elementor-share-buttons--view-icon elementor-share-buttons--shape-circle elementor-share-buttons--align-center elementor-share-buttons--skin-gradient elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"2fa9c331\" data-element_type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\"\n\t\t\t\t\t\t\t\t   aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t<span\n\t\t\t\t\t\t\t\t\tclass=\"elementor-screen-only\">Share on facebook<\/span>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_reddit\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-reddit\"\n\t\t\t\t\t\t\t\t   aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t<span\n\t\t\t\t\t\t\t\t\tclass=\"elementor-screen-only\">Share on reddit<\/span>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\"\n\t\t\t\t\t\t\t\t   aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t<span\n\t\t\t\t\t\t\t\t\tclass=\"elementor-screen-only\">Share on twitter<\/span>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\"\n\t\t\t\t\t\t\t\t   aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t<span\n\t\t\t\t\t\t\t\t\tclass=\"elementor-screen-only\">Share on linkedin<\/span>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ab81dbe elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ab81dbe\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-149ba378\" data-id=\"149ba378\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4a2369fd elementor-widget elementor-widget-spacer\" data-id=\"4a2369fd\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7175f267 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7175f267\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-332bd69f\" data-id=\"332bd69f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-31f3ba98 elementor-widget elementor-widget-html\" data-id=\"31f3ba98\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/15908849\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/backward\/render-playlist\/no\/custom-color\/dddedb\/\" height=\"90\" width=\"100%\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5dc59df3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5dc59df3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7d6c47e5\" data-id=\"7d6c47e5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-65129b4e elementor-widget elementor-widget-spacer\" data-id=\"65129b4e\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f7cf1fa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f7cf1fa\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1bfc4df\" data-id=\"1bfc4df\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ea973f7 elementor-widget elementor-widget-video\" data-id=\"ea973f7\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/4Nm5NUV39sg&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-32abd703 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"32abd703\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-47cc499c\" data-id=\"47cc499c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3ddfd426 elementor-widget elementor-widget-text-editor\" data-id=\"3ddfd426\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">What is the difference in mindset between being a Sales Engineer and becoming a CEO? While talking with our guest today, we\u2019d argue not so much, except that you\u2019re carrying a lot more responsibility and you\u2019re going against a behemoth in sales. In this episode, Jeroen Corthout shares his perspective on building a startup \u2013 from leaving his secure job as an Account Manager to leading his own company to build their online presence to getting customers the unusual way (without a dedicated sales team).<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Jeroen is the Co-founder and CEO of Salesflare, the intelligent CRM preferred by startups and small businesses that automates data to build better relationships and make more sales. <\/span><span style=\"font-weight: 400;\">Prior to Salesflare, he was helping companies to implement their new CRM, marketing, and sales.\u00a0<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Don\u2019t forget to share this podcast with someone who might find this useful! <\/span><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/podcasts.apple.com\/us\/podcast\/we-sales-engineers-resource-for-sales-engineers-by\/id1378292171\"><span style=\"font-weight: 400;\">https:\/\/podcasts.apple.com\/us\/podcast\/we-sales-engineers-resource-for-sales-engineers-by\/id1378292171<\/span><\/a><\/span><\/p><p>\u00a0<\/p><p><b>Key Takeaways<\/b><\/p><p><span style=\"font-weight: 400;\">Listen to our interview and learn more about:<\/span><\/p><ul><li><span style=\"font-weight: 400;\">What he found frustrating in most popular CRMs which gave him and his co-founder the idea to build a simpler, less complicated enterprise solution<\/span><\/li><\/ul><ul><li><span style=\"font-weight: 400;\">The challenges and the steps they took to build Salesflare<\/span><\/li><\/ul><ul><li><span style=\"font-weight: 400;\">What his mentality was behind leaving a secure job to go into a startup<\/span><\/li><\/ul><ul><li><span style=\"font-weight: 400;\">How his perseverance mindset allowed him to succeed even without getting initial funding for his company right away<\/span><\/li><\/ul><ul><li><span style=\"font-weight: 400;\">Why conducting customer interviews is so critical in building a product<\/span><\/li><\/ul><ul><li><span style=\"font-weight: 400;\">How open communication is embedded in their company culture\u00a0<\/span><\/li><\/ul><ul><li><span style=\"font-weight: 400;\">What incentivizes people to leave a stable job to work for a startup with little to gain early on?<\/span><\/li><\/ul><ul><li><span style=\"font-weight: 400;\">The similarities and differences between being an account manager and leading his own team<\/span><\/li><\/ul><ul><li><span style=\"font-weight: 400;\">How Salesflare built an online presence that allowed their customers to come to them instead of the other way around<\/span><\/li><\/ul><ul><li><span style=\"font-weight: 400;\">Why they don\u2019t have a separate sales function in their company\u00a0<\/span><\/li><\/ul><ul><li><span style=\"font-weight: 400;\">How technical support knowledge helps in the sales aspect of his business<\/span><\/li><\/ul><ul><li><span style=\"font-weight: 400;\">How he empowers his support team to lead with the sales process<\/span><\/li><\/ul><p><b>Quotes:<\/b><\/p><p><span style=\"font-weight: 400;\">His advice for those who want to build a startup but are scared to fail: <\/span><b><i>\u201cIf you have the abilities of starting your own company, I don\u2019t see why you will not be able to get another job after you fail. But I would advise people to go part-time, talk to their employers, start working on it at least two days, maybe start in the evenings, and then when you feel that you can make a leap, take a leap. But if you start the company without any salary, the issue is that you just don\u2019t have the personal runway where after a month, year or two years of not really earning much money with your startup because that\u2019s what usually happens in the beginning, you just run out of money and it becomes impossible for yourself to continue.\u201d<\/i><\/b><\/p><p><span style=\"font-weight: 400;\">On their sales strategy: \u201c<\/span><b><i>What works best for us is grabbing people at the moment that they\u2019re looking for a CRM rather than trying to get to them and pitch our product to them.\u201d<\/i><\/b><\/p><p><span style=\"font-weight: 400;\">How do you make sure you have a continuous flow of 100 leads per week? <\/span><b><i>\u201cKeeping it that way is not so hard. We have presence built up in many places, we got people coming in just about everywhere, people recommending other people. Growing it is much harder because we are fighting against very big players who have more budgets to get more traffic. For us, it\u2019s more of Step by step building that rather than growing massively.\u201d<\/i><\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">On not having a sales team function: <\/span><b><i>\u201cOur sales is our support. We try to be helpful; we get people to understand the product, find all the right things, and we convince them if Salesflare is right for them or wrong for them.\u201d<\/i><\/b><\/p><p>\u00a0<\/p><p><b>Not So Fire Round<\/b><\/p><ul><li><b>What do you love about being an entrepreneur?<\/b><\/li><\/ul><p><span style=\"font-weight: 400;\">Building stuff. It\u2019s been very exciting. It doesn\u2019t have to be the product, it can be building a team, traffic, experience around it, building the website, being able to see progress and something grow is what gives me the most satisfaction.<\/span><\/p><ul><li><b>What would you change about being an entrepreneur?<\/b><\/li><\/ul><p><span style=\"font-weight: 400;\">The problem that you\u2019re carrying around a huge amount of responsibility often weighs on you, it\u2019s not something you can change, it just comes with the job.<\/span><\/p><ul><li><b>Tools, Books, and Resources you would recommend for entrepreneurs:<\/b><\/li><\/ul><p><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.amazon.com\/Radical-Candor-Kick-Ass-Without-Humanity\/dp\/1250103509\/ref=as_li_ss_tl?crid=1CPTP0FUY4DN2&amp;keywords=radical+candor&amp;qid=1555787951&amp;s=books&amp;sprefix=Radical+Cando,stripbooks-intl-ship,309&amp;sr=1-1&amp;linkCode=ll1&amp;tag=wetheses00-20&amp;linkId=df47848e7ebed942f1f0c678797c5af2\"><span style=\"font-weight: 400;\">Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity by Kim Scott<\/span><\/a><\/span><\/p><p><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.amazon.com\/gp\/product\/1138632058\/ref=as_li_ss_tl?ie=UTF8&amp;linkCode=ll1&amp;tag=wetheses00-20&amp;linkId=1a73672466b3ec423817da0c230093a3&amp;language=en_US\"><span style=\"font-weight: 400;\">The Art of Game Design: A Book of Lenses, Third Edition 3rd Edition by Jesse Schell<\/span><\/a><\/span><\/p><p><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.amazon.com\/Zig-Ziglars-Secrets-Closing-Sale\/dp\/0425081028\/ref=as_li_ss_tl?dchild=1&amp;keywords=Secrets+of+Closing+the+Sale+by+Zig+Ziglar&amp;qid=1599439157&amp;s=books&amp;sr=1-1&amp;linkCode=ll1&amp;tag=wetheses00-20&amp;linkId=2dc7bd6470d0d0fbf5986611484de8ac&amp;language=en_US\"><span style=\"font-weight: 400;\">Zig Ziglar&#8217;s Secrets of Closing the Sale: For Anyone Who Must Get Others to Say Yes! by Zig Ziglar<\/span><\/a><\/span><\/p><p><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.amazon.com\/Save-Last-Book-Screenwriting-Youll\/dp\/1932907009\/ref=as_li_ss_tl?dchild=1&amp;keywords=Save+the+Cat!+The+Last+Book+on+Screenwriting+You%E2%80%99ll+Ever+Need+by+Blake+Snyder&amp;qid=1599439252&amp;s=books&amp;sr=1-1&amp;linkCode=ll1&amp;tag=wetheses00-20&amp;linkId=2acc66e0021265e1484d7b95caa89f3e&amp;language=en_US\"><span style=\"font-weight: 400;\">Save The Cat! The Last Book on Screenwriting You&#8217;ll Ever Need by Blake Snyder<\/span><\/a><\/span><\/p><p><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.amazon.com\/Thousand-Faces-Collected-Joseph-Campbell\/dp\/1577315936\/ref=as_li_ss_tl?dchild=1&amp;keywords=The+Hero+with+A+Thousand+Faces+by+Joseph+Campbell&amp;qid=1599439399&amp;s=books&amp;sr=1-1&amp;linkCode=ll1&amp;tag=wetheses00-20&amp;linkId=7adcc22c8a084af43a1a18289f101264&amp;language=en_US\"><span style=\"font-weight: 400;\">The Hero with A Thousand Faces by Joseph Campbell<\/span><\/a><\/span><\/p><p><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.amazon.com\/Getting-Real-Smarter-Successful-Application\/dp\/0578012812\/ref=as_li_ss_tl?dchild=1&amp;keywords=Getting+Real+by+Basecamp&amp;qid=1599439328&amp;s=books&amp;sr=1-1&amp;linkCode=ll1&amp;tag=wetheses00-20&amp;linkId=8c0894e85cfb09d403dfbc039e3c922d&amp;language=en_US\"><span style=\"font-weight: 400;\">Getting Real: The Smarter, Faster, Easier Way to Build a Successful Web Application Paperback<\/span><\/a><\/span><\/p><ul><li><b>How do you define a successful entrepreneur?<\/b><\/li><\/ul><p><span style=\"font-weight: 400;\">I think a successful entrepreneur is anyone who can build something that aligns with their vision, or with an adaptive vision that they got while building. You don\u2019t necessarily need to raise funding or have a massive team to build anything to have a sizable impact on the world or the side of the world that you focus on.\u00a0<\/span><\/p><ul><li><b>Where can people find out more about you and connect with you?<\/b><\/li><\/ul><p><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/salesflare.com\/\"><span style=\"font-weight: 400;\">SalesFlare<\/span><\/a><span style=\"font-weight: 400;\">:<\/span><\/span><\/p><p><span style=\"font-weight: 400;\">Find and connect with Jeroun Corthout on <a href=\"https:\/\/www.linkedin.com\/in\/jeroencorthout\/\"><span style=\"color: #3366ff;\">Linkedin<\/span><\/a>:\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">If you enjoyed this podcast or found this useful, please share it with someone. <\/span><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/podcasts.apple.com\/us\/podcast\/we-sales-engineers-resource-for-sales-engineers-by\/id1378292171\"><span style=\"font-weight: 400;\">https:\/\/podcasts.apple.com\/us\/podcast\/we-sales-engineers-resource-for-sales-engineers-by\/id1378292171<\/span><\/a><\/span><\/p><p><span style=\"font-weight: 400;\">And if you\u2019ve been affected by COVID as an SE, please check out our Leave No SE Behind initiative so that we can help you. <\/span><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/wethesalesengineers.com\/no-se-left-behind-initiative\/\"><span style=\"font-weight: 400;\">https:\/\/wethesalesengineers.com\/no-se-left-behind-initiative\/<\/span><\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-13ddb336 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"13ddb336\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6f69246f\" data-id=\"6f69246f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d2d5105 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-portfolio\" data-id=\"d2d5105\" data-element_type=\"widget\" data-settings=\"{&quot;columns&quot;:&quot;3&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;columns_mobile&quot;:&quot;1&quot;,&quot;item_ratio&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0.66000000000000003108624468950438313186168670654296875,&quot;sizes&quot;:[]},&quot;item_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"portfolio.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-portfolio elementor-grid elementor-posts-container\">\n\t\t\t\t<article class=\"elementor-portfolio-item elementor-post  post-7034 post type-post status-publish format-standard has-post-thumbnail hentry category-podcast tag-assigned-mentors tag-career-advice-for-sales-engineers tag-coaching-for-presales tag-coaching-for-ses tag-coaching-vs-mentoring tag-finding-mentors tag-mentoring-sales-engineers tag-mentorship-sucks tag-presales tag-presales-coaching tag-presales-mentors tag-ramzi-marjaba tag-sales-engineering tag-sales-engineering-coaching tag-solution-consultant tag-solution-engineering tag-we-the-sales-engineers tag-we-the-ses tag-what-is-coaching tag-what-is-mentorship tag-why-mentorship-sucks entry has-media\">\n\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/vertexdimension.com\/wethese\/207-mentorship-sucks-how-to-overcome-it\/\">\n\t\t\t\t<div class=\"elementor-portfolio-item__img elementor-post__thumbnail\">\n\t\t\t<img decoding=\"async\" width=\"300\" height=\"183\" src=\"https:\/\/vertexdimension.com\/wethese\/wp-content\/uploads\/2022\/04\/207-300x183.png\" class=\"attachment-medium size-medium wp-image-6925\" alt=\"\" srcset=\"https:\/\/vertexdimension.com\/wethese\/wp-content\/uploads\/2022\/04\/207-300x183.png 300w, https:\/\/vertexdimension.com\/wethese\/wp-content\/uploads\/2022\/04\/207-1024x625.png 1024w, https:\/\/vertexdimension.com\/wethese\/wp-content\/uploads\/2022\/04\/207-768x469.png 768w, https:\/\/vertexdimension.com\/wethese\/wp-content\/uploads\/2022\/04\/207-1536x937.png 1536w, https:\/\/vertexdimension.com\/wethese\/wp-content\/uploads\/2022\/04\/207-2048x1250.png 2048w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-portfolio-item__overlay\">\n\t\t\t\t<h3 class=\"elementor-portfolio-item__title\">\n\t\t#207 Mentorship Sucks, How to Overcome it?\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-portfolio-item elementor-post  post-6980 post type-post status-publish format-standard has-post-thumbnail hentry category-podcast tag-building-trust-with-customers tag-building-trust-with-external-partners tag-building-trust-with-internal-partners tag-customer-trust tag-customer-trusting-sales-engineers tag-customers-trusting-sales tag-john-cares-trust-formula tag-mastering-technical-sales tag-presales tag-sales-engineering tag-sales-trust tag-solution-consulting tag-the-trust-formula tag-working-with-customers entry has-media\">\n\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/vertexdimension.com\/wethese\/206-building-trust-through-genuine-care-for-the-customer\/\">\n\t\t\t\t<div class=\"elementor-portfolio-item__img elementor-post__thumbnail\">\n\t\t\t<img decoding=\"async\" width=\"300\" height=\"183\" src=\"https:\/\/vertexdimension.com\/wethese\/wp-content\/uploads\/2022\/03\/205-Sacrifice-and-Dedication-Have-a-Great-Payoff-1-300x183.png\" class=\"attachment-medium size-medium wp-image-5030\" alt=\"\" srcset=\"https:\/\/vertexdimension.com\/wethese\/wp-content\/uploads\/2022\/03\/205-Sacrifice-and-Dedication-Have-a-Great-Payoff-1-300x183.png 300w, https:\/\/vertexdimension.com\/wethese\/wp-content\/uploads\/2022\/03\/205-Sacrifice-and-Dedication-Have-a-Great-Payoff-1-1024x625.png 1024w, https:\/\/vertexdimension.com\/wethese\/wp-content\/uploads\/2022\/03\/205-Sacrifice-and-Dedication-Have-a-Great-Payoff-1-768x469.png 768w, https:\/\/vertexdimension.com\/wethese\/wp-content\/uploads\/2022\/03\/205-Sacrifice-and-Dedication-Have-a-Great-Payoff-1-1536x937.png 1536w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-portfolio-item__overlay\">\n\t\t\t\t<h3 class=\"elementor-portfolio-item__title\">\n\t\t#206 Building Trust Through Genuine Care for the Customer\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-portfolio-item elementor-post  post-5012 post type-post status-publish format-standard has-post-thumbnail hentry category-podcast tag-becoming-a-sales-engineer tag-customer-office-hours tag-demonstrating-workflows tag-educating-customers tag-managing-our-work-time tag-managing-the-schedule tag-presales tag-ramzi-marjaba tag-sales-engineer-organization-structure tag-sales-engineering tag-solutions-engineer-vs-sales-engineer tag-supporting-the-customers tag-training-new-account-managers tag-tremble tag-we-the-ses tag-working-with-customers tag-working-with-product-management tag-working-with-sales entry has-media\">\n\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/vertexdimension.com\/wethese\/205-sacrifice-and-dedication-have-a-great-payoff\/\">\n\t\t\t\t<div class=\"elementor-portfolio-item__img elementor-post__thumbnail\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"183\" src=\"https:\/\/vertexdimension.com\/wethese\/wp-content\/uploads\/2022\/03\/205-Sacrifice-and-Dedication-Have-a-Great-Payoff-300x183.png\" class=\"attachment-medium size-medium wp-image-5016\" alt=\"\" srcset=\"https:\/\/vertexdimension.com\/wethese\/wp-content\/uploads\/2022\/03\/205-Sacrifice-and-Dedication-Have-a-Great-Payoff-300x183.png 300w, https:\/\/vertexdimension.com\/wethese\/wp-content\/uploads\/2022\/03\/205-Sacrifice-and-Dedication-Have-a-Great-Payoff-1024x625.png 1024w, https:\/\/vertexdimension.com\/wethese\/wp-content\/uploads\/2022\/03\/205-Sacrifice-and-Dedication-Have-a-Great-Payoff-768x469.png 768w, https:\/\/vertexdimension.com\/wethese\/wp-content\/uploads\/2022\/03\/205-Sacrifice-and-Dedication-Have-a-Great-Payoff-1536x937.png 1536w, https:\/\/vertexdimension.com\/wethese\/wp-content\/uploads\/2022\/03\/205-Sacrifice-and-Dedication-Have-a-Great-Payoff-2048x1250.png 2048w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-portfolio-item__overlay\">\n\t\t\t\t<h3 class=\"elementor-portfolio-item__title\">\n\t\t#205 Sacrifice and Dedication Have a Great Payoff\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6cf83887 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6cf83887\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9e58ba2\" data-id=\"9e58ba2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3cd71436 elementor-widget elementor-widget-shortcode\" data-id=\"3cd71436\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><script async data-uid=\"d832de0300\" src=\"https:\/\/we-the-sales-engineer.kit.com\/d832de0300\/index.js\" data-jetpack-boost=\"ignore\" data-no-defer=\"1\" nowprocket><\/script><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-51ad05b9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"51ad05b9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-38ee38cc\" data-id=\"38ee38cc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6fa7e34 elementor-widget elementor-widget-html\" data-id=\"6fa7e34\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script src=\"\/\/platform.linkedin.com\/in.js\" type=\"text\/javascript\"><\/script>\r\n<script type=\"IN\/MemberProfile\" data-id=\"linkedin.com\/in\/ericwwatson\" data-format=\"inline\" data-related=\"false\"><\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e812f1a elementor-widget elementor-widget-text-editor\" data-id=\"1e812f1a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Music on the show: Watchmaker&#8217;s Daughter by Reeder<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77b05645 elementor-widget elementor-widget-html\" data-id=\"77b05645\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<a href = \"http:\/\/www.iamreeder.com\/\"> Reeder's Site<\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4f194d9e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4f194d9e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1e00d41a\" data-id=\"1e00d41a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In this episode, Jeroen Corthout shares his perspective on building a startup \u2013 from leaving his secure job as an Account Manager to leading his own company to build their online presence to getting customers the unusual way (without a dedicated sales 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