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{"id":2655,"date":"2020-08-24T01:00:00","date_gmt":"2020-08-24T06:00:00","guid":{"rendered":"https:\/\/wethesalesengineers.com\/?p=2655"},"modified":"2020-08-24T01:00:00","modified_gmt":"2020-08-24T06:00:00","slug":"123-the-basics-of-personal-branding","status":"publish","type":"post","link":"https:\/\/vertexdimension.com\/wethese\/123-the-basics-of-personal-branding\/","title":{"rendered":"#123 The Basics Of Personal Branding"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2655\" class=\"elementor elementor-2655\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-262ac4e1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"262ac4e1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6a74bc85\" data-id=\"6a74bc85\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1769f964 elementor-widget elementor-widget-spacer\" data-id=\"1769f964\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-105f3202 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"105f3202\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">#123 The Basics Of Personal Branding<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b943754 elementor-widget elementor-widget-html\" data-id=\"3b943754\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<a href=\"https:\/\/twitter.com\/WeTheSEs?ref_src=twsrc%5Etfw\" class=\"twitter-follow-button\" data-show-count=\"false\">Follow @WeTheSEs<\/a><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2deeb372 elementor-widget elementor-widget-spacer\" data-id=\"2deeb372\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f3342d2 elementor-widget elementor-widget-image\" data-id=\"6f3342d2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"625\" src=\"https:\/\/vertexdimension.com\/wethese\/wp-content\/uploads\/2020\/08\/123-pic-1024x625.png\" class=\"attachment-large size-large wp-image-2656\" alt=\"\" srcset=\"https:\/\/vertexdimension.com\/wethese\/wp-content\/uploads\/2020\/08\/123-pic-1024x625.png 1024w, https:\/\/vertexdimension.com\/wethese\/wp-content\/uploads\/2020\/08\/123-pic-300x183.png 300w, https:\/\/vertexdimension.com\/wethese\/wp-content\/uploads\/2020\/08\/123-pic-768x469.png 768w, https:\/\/vertexdimension.com\/wethese\/wp-content\/uploads\/2020\/08\/123-pic-1536x937.png 1536w, https:\/\/vertexdimension.com\/wethese\/wp-content\/uploads\/2020\/08\/123-pic-2048x1250.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2950f9be elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2950f9be\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2becd6a\" data-id=\"2becd6a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-37dc2da7 elementor-share-buttons--view-icon elementor-share-buttons--shape-circle elementor-share-buttons--align-center elementor-share-buttons--skin-gradient elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"37dc2da7\" data-element_type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\"\n\t\t\t\t\t\t\t\t   aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t<span\n\t\t\t\t\t\t\t\t\tclass=\"elementor-screen-only\">Share on facebook<\/span>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_reddit\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-reddit\"\n\t\t\t\t\t\t\t\t   aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t<span\n\t\t\t\t\t\t\t\t\tclass=\"elementor-screen-only\">Share on reddit<\/span>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\"\n\t\t\t\t\t\t\t\t   aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t<span\n\t\t\t\t\t\t\t\t\tclass=\"elementor-screen-only\">Share on twitter<\/span>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\"\n\t\t\t\t\t\t\t\t   aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t<span\n\t\t\t\t\t\t\t\t\tclass=\"elementor-screen-only\">Share on linkedin<\/span>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a31cfea elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a31cfea\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6f8b0770\" data-id=\"6f8b0770\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-639dd30a elementor-widget elementor-widget-spacer\" data-id=\"639dd30a\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4ffa3e92 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4ffa3e92\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-84f7575\" data-id=\"84f7575\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-33e07b3e elementor-widget elementor-widget-html\" data-id=\"33e07b3e\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/15706913\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/backward\/render-playlist\/no\/custom-color\/dddedc\/\" height=\"90\" width=\"100%\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-279d64d4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"279d64d4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7b367d3d\" data-id=\"7b367d3d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3453b846 elementor-widget elementor-widget-spacer\" data-id=\"3453b846\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bcfc22b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bcfc22b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b6759aa\" data-id=\"b6759aa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-342db40 elementor-widget elementor-widget-video\" data-id=\"342db40\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/uRoAMPJuCAM&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-48668782 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"48668782\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-73560581\" data-id=\"73560581\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5038813 elementor-widget elementor-widget-text-editor\" data-id=\"5038813\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Do you need personal branding as a Sales engineer? Our guest today gives us enough compelling reason to believe so. Join us in our conversation as William Arruda lets us in on the benefits of having a personal brand and how we can use it to become more successful within our company and line of work. If you\u2019re wondering how you can make yourself stand out in a world that\u2019s gone completely virtual, you surely won\u2019t want to miss this episode.<\/span><\/p><p><span style=\"font-weight: 400;\">William Arruda is a motivational speaker, personal branding expert, and the founder and CEO (Chief Encouragement Officer) of Reach. He is the bestselling author of the definitive books on executive branding: Career Distinction, Ditch. Dare. Do! and Digital YOU. He\u2019s passionate about <\/span><span style=\"font-weight: 400;\">how personal branding can inspire career-minded professionals to become indispensable, influential, and incredibly happy at work and teaches major global brands and Fortune 100 companies to increase their success by infusing personal branding into their cultures.<\/span><\/p><p>\u00a0<\/p><p><b>Key Takeaways<\/b><\/p><p><span style=\"font-weight: 400;\">Listen to our interview and learn more about:<\/span><\/p><ul><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How William started with an electrical engineering background to ending up in personal branding<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What made him realize that he wanted to pursue a career in marketing<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Why he left his job in engineering to become a consultant for KPMG, one of the Big Four accounting organizations at the time<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How his engineering degree might have helped him gain more credibility within the firm<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How taking a break from his job and staying open to new experiences led him to better opportunities in his career<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What is personal branding?<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Exercises you can do to figure out your personal brand<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Three questions to ask yourself daily for self-reflection<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Three categories most brand fall into<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Why self-awareness is so important<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What we really base all our buying choices and decisions on<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What\u2019s the next step after finding out what makes me or my company unique?<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tips and tricks you can do on Linkedin to make yourself stand out and be a strong asset to your company<\/span><\/li><\/ul><p>\u00a0<\/p><p><b>Quotes:<\/b><\/p><p><span style=\"font-weight: 400;\">On the misconception most people have about personal branding: <\/span><b><i>\u201cA lot of people think branding is spin, it\u2019s polished, it\u2019s trying to convince people of something, but it\u2019s not that. True personal branding is about what\u2019s authentic to you, and how you as one unique individual has something to offer and making that visible. It\u2019s how you identify the things that will help you be successful while driving incredible value to your team, company.\u201d<\/i><\/b><\/p><p><span style=\"font-weight: 400;\">On the parallels between company and personal branding: <\/span><b><i>\u201cIn any place there is competition, there is a need for branding. Because brands help us choose, and it\u2019s the same with people. Who do we wanna choose to work with? Who do we wanna have on our team? Who do we wanna hire in our company? And so, we look for those characteristics that really appeal and connect with us. Branding is meant for people. Branding is about creating an emotional connection.\u201d<\/i><\/b><\/p><p><span style=\"font-weight: 400;\">Three things you can do on your Linkedin profile to stand out: <\/span><b><i>Work on your headline. You need to make it more interesting to make me more excited about you. Your headshot should be facing forward, professional, 60-80% of it is just your face. Your About is a place you tell your story, it\u2019s not where you repeat what you put in your experience. This is where you weave together that story about who you are, integrating your passions, values, superpowers, and your differentiators, and all those elements.<\/i><\/b><\/p><p><b><i>\u201cThe new version of Linkedin, when someone is checking out your Linkedin profile, they only see the first three lines of your about, and they have to click see more. So, the first three lines cannot be a repeat of your headline, they need to be provocative, magnetic, compelling, interesting, and unexpected.\u201d<\/i><\/b><\/p><p><b><i>\u201cEveryone has some unique gift to offer, and it&#8217;s our job as personal branding people to help them figure out what it is and inspire them to do it.\u201d<\/i><\/b><\/p><p>\u00a0<\/p><p><b>Not So Fire Round<\/b><\/p><ol><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What do you love about personal branding and your role in being able to allow others to better portray their brand to the world?<\/span><\/li><\/ol><p><span style=\"font-weight: 400;\">When you\u2019re being yourself every day, you\u2019re confident, you\u2019re energized, you\u2019re motivated and you\u2019re delivering better value to your company. When a company permits people to be their best selves at work every day, those people are more engaged, motivated, energized, and loyal and more connected to the company.<\/span><\/p><ol><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What would you change about the way personal branding?<\/span><\/li><\/ol><p><span style=\"font-weight: 400;\">I think the message has been muddled a little bit\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">I believe personal branding is all about authenticity \u2013 who are we as people, and there are people out there where they\u2019re all about spin and packaging, and like, what do you want your brand to be and we\u2019ll make it. So, I think personal branding is a little bit, and the message has been muddled a little bit.\u00a0<\/span><\/p><p>\u00a0<\/p><ol><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tools, Books, and Resources for those who want to learn personal branding:<\/span><\/li><\/ol><p>\u00a0<\/p><ul><li style=\"font-weight: 400;\"><p><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.amazon.com\/gp\/product\/198485786X\/ref=as_li_ss_tl?ie=UTF8&amp;linkCode=ll1&amp;tag=wetheses00-20&amp;linkId=3c827397581c8557ac0fa8b04a73f48c&amp;language=en_US\"><span style=\"font-weight: 400;\">What Color Is Your Parachute? 2021: Your Guide to a Lifetime of Meaningful Work and Career Success \u2013 Richard Nelson Bolles<\/span><\/a><\/span><\/p><\/li><li style=\"font-weight: 400;\"><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.amazon.com\/Digital-You-Personal-Branding-Virtual\/dp\/1949036758\/ref=as_li_ss_tl?dchild=1&amp;keywords=Digital+You:+Real+Personal+Branding+in+The+Virtual+Age&amp;qid=1598038633&amp;s=books&amp;sr=1-1&amp;linkCode=ll1&amp;tag=wetheses00-20&amp;linkId=1b000a8bfa409b5dce416d70cac799b9&amp;language=en_US\"><span style=\"font-weight: 400;\">Digital You: Real Personal Branding in The Virtual Age \u2013 William Arruda<\/span><\/a><\/span><\/li><li style=\"font-weight: 400;\"><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.amazon.com\/Brand-You-Transform-Distinction-Commitment\/dp\/0375407723\/ref=as_li_ss_tl?dchild=1&amp;keywords=The+Brand+You+50&amp;qid=1598038687&amp;s=books&amp;sr=1-1&amp;linkCode=ll1&amp;tag=wetheses00-20&amp;linkId=59e0023331355878493cdde3ac1f0425&amp;language=en_US\"><span style=\"font-weight: 400;\">The Brand You 50 : Or : Fifty Ways to Transform Yourself from an &#8216;Employee&#8217; into a Brand That Shouts Distinction, Commitment, and Passion!\u00a0 \u2013 Tom Peters<\/span><\/a><\/span><\/li><\/ul><p>\u00a0<\/p><ol><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What separates the great personal branders from the not so great ones?<\/span><\/li><\/ol><p><span style=\"font-weight: 400;\">The great people at anything versus the less great people are those who are genuinely motivated and engaged in whatever it is they do. When you can align a little bit with your purpose, you\u2019re gonna be great at what you do.\u00a0<\/span><\/p><p>\u00a0<\/p><ol><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">If people want to reach out and connect with you, where can they do it?<\/span><\/li><\/ol><p><span style=\"font-weight: 400;\">Find and connect with William Arruda on:<\/span><\/p><ul><li style=\"font-weight: 400;\"><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/reachpersonalbranding.com\/\"><span style=\"font-weight: 400;\">Reach Personal Branding<\/span><\/a><\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.forbes.com\/sites\/williamarruda\/\">William\u2019s column on Forbes<\/a><\/span>\u00a0<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.linkedin.com\/in\/williamarruda\/\"><span style=\"font-weight: 400;\">William\u2019s Linkedin<\/span><\/a><\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">If you enjoyed this podcast or found this useful, please share it with someone. <\/span><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/we-sales-engineers-resource-for-sales-engineers-by\/id1378292171\"><span style=\"font-weight: 400;\">https:\/\/podcasts.apple.com\/us\/podcast\/we-sales-engineers-resource-for-sales-engineers-by\/id1378292171<\/span><\/a><\/p><p><span style=\"font-weight: 400;\">And if you\u2019ve been affected by COVID as an SE, please check out our Leave No SE Behind initiative so that we can help you. <\/span><a href=\"https:\/\/wethesalesengineers.com\/no-se-left-behind-initiative\/\"><span style=\"font-weight: 400;\">https:\/\/wethesalesengineers.com\/no-se-left-behind-initiative\/<\/span><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6ccc1d3a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6ccc1d3a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f433c97\" data-id=\"f433c97\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4653a826 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-portfolio\" data-id=\"4653a826\" data-element_type=\"widget\" data-settings=\"{&quot;columns&quot;:&quot;3&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;columns_mobile&quot;:&quot;1&quot;,&quot;item_ratio&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0.66000000000000003108624468950438313186168670654296875,&quot;sizes&quot;:[]},&quot;item_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"portfolio.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-portfolio elementor-grid elementor-posts-container\">\n\t\t\t\t<article class=\"elementor-portfolio-item elementor-post  post-7034 post type-post status-publish format-standard has-post-thumbnail hentry category-podcast tag-assigned-mentors tag-career-advice-for-sales-engineers tag-coaching-for-presales tag-coaching-for-ses tag-coaching-vs-mentoring tag-finding-mentors tag-mentoring-sales-engineers tag-mentorship-sucks tag-presales tag-presales-coaching tag-presales-mentors tag-ramzi-marjaba tag-sales-engineering tag-sales-engineering-coaching tag-solution-consultant tag-solution-engineering tag-we-the-sales-engineers tag-we-the-ses tag-what-is-coaching tag-what-is-mentorship tag-why-mentorship-sucks entry has-media\">\n\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/vertexdimension.com\/wethese\/207-mentorship-sucks-how-to-overcome-it\/\">\n\t\t\t\t<div class=\"elementor-portfolio-item__img elementor-post__thumbnail\">\n\t\t\t<img decoding=\"async\" width=\"300\" height=\"183\" src=\"https:\/\/vertexdimension.com\/wethese\/wp-content\/uploads\/2022\/04\/207-300x183.png\" class=\"attachment-medium size-medium wp-image-6925\" alt=\"\" srcset=\"https:\/\/vertexdimension.com\/wethese\/wp-content\/uploads\/2022\/04\/207-300x183.png 300w, https:\/\/vertexdimension.com\/wethese\/wp-content\/uploads\/2022\/04\/207-1024x625.png 1024w, https:\/\/vertexdimension.com\/wethese\/wp-content\/uploads\/2022\/04\/207-768x469.png 768w, https:\/\/vertexdimension.com\/wethese\/wp-content\/uploads\/2022\/04\/207-1536x937.png 1536w, https:\/\/vertexdimension.com\/wethese\/wp-content\/uploads\/2022\/04\/207-2048x1250.png 2048w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-portfolio-item__overlay\">\n\t\t\t\t<h3 class=\"elementor-portfolio-item__title\">\n\t\t#207 Mentorship Sucks, How to Overcome it?\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-portfolio-item elementor-post  post-6980 post type-post status-publish format-standard has-post-thumbnail hentry category-podcast tag-building-trust-with-customers tag-building-trust-with-external-partners tag-building-trust-with-internal-partners tag-customer-trust tag-customer-trusting-sales-engineers tag-customers-trusting-sales tag-john-cares-trust-formula tag-mastering-technical-sales tag-presales tag-sales-engineering tag-sales-trust tag-solution-consulting tag-the-trust-formula tag-working-with-customers entry has-media\">\n\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/vertexdimension.com\/wethese\/206-building-trust-through-genuine-care-for-the-customer\/\">\n\t\t\t\t<div class=\"elementor-portfolio-item__img elementor-post__thumbnail\">\n\t\t\t<img decoding=\"async\" width=\"300\" height=\"183\" src=\"https:\/\/vertexdimension.com\/wethese\/wp-content\/uploads\/2022\/03\/205-Sacrifice-and-Dedication-Have-a-Great-Payoff-1-300x183.png\" class=\"attachment-medium size-medium wp-image-5030\" alt=\"\" srcset=\"https:\/\/vertexdimension.com\/wethese\/wp-content\/uploads\/2022\/03\/205-Sacrifice-and-Dedication-Have-a-Great-Payoff-1-300x183.png 300w, https:\/\/vertexdimension.com\/wethese\/wp-content\/uploads\/2022\/03\/205-Sacrifice-and-Dedication-Have-a-Great-Payoff-1-1024x625.png 1024w, https:\/\/vertexdimension.com\/wethese\/wp-content\/uploads\/2022\/03\/205-Sacrifice-and-Dedication-Have-a-Great-Payoff-1-768x469.png 768w, https:\/\/vertexdimension.com\/wethese\/wp-content\/uploads\/2022\/03\/205-Sacrifice-and-Dedication-Have-a-Great-Payoff-1-1536x937.png 1536w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-portfolio-item__overlay\">\n\t\t\t\t<h3 class=\"elementor-portfolio-item__title\">\n\t\t#206 Building Trust Through Genuine Care for the Customer\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-portfolio-item elementor-post  post-5012 post type-post status-publish format-standard has-post-thumbnail hentry category-podcast tag-becoming-a-sales-engineer tag-customer-office-hours tag-demonstrating-workflows tag-educating-customers tag-managing-our-work-time tag-managing-the-schedule tag-presales tag-ramzi-marjaba tag-sales-engineer-organization-structure tag-sales-engineering tag-solutions-engineer-vs-sales-engineer tag-supporting-the-customers tag-training-new-account-managers tag-tremble tag-we-the-ses tag-working-with-customers tag-working-with-product-management tag-working-with-sales entry has-media\">\n\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/vertexdimension.com\/wethese\/205-sacrifice-and-dedication-have-a-great-payoff\/\">\n\t\t\t\t<div class=\"elementor-portfolio-item__img elementor-post__thumbnail\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"183\" src=\"https:\/\/vertexdimension.com\/wethese\/wp-content\/uploads\/2022\/03\/205-Sacrifice-and-Dedication-Have-a-Great-Payoff-300x183.png\" class=\"attachment-medium size-medium wp-image-5016\" alt=\"\" srcset=\"https:\/\/vertexdimension.com\/wethese\/wp-content\/uploads\/2022\/03\/205-Sacrifice-and-Dedication-Have-a-Great-Payoff-300x183.png 300w, https:\/\/vertexdimension.com\/wethese\/wp-content\/uploads\/2022\/03\/205-Sacrifice-and-Dedication-Have-a-Great-Payoff-1024x625.png 1024w, https:\/\/vertexdimension.com\/wethese\/wp-content\/uploads\/2022\/03\/205-Sacrifice-and-Dedication-Have-a-Great-Payoff-768x469.png 768w, https:\/\/vertexdimension.com\/wethese\/wp-content\/uploads\/2022\/03\/205-Sacrifice-and-Dedication-Have-a-Great-Payoff-1536x937.png 1536w, https:\/\/vertexdimension.com\/wethese\/wp-content\/uploads\/2022\/03\/205-Sacrifice-and-Dedication-Have-a-Great-Payoff-2048x1250.png 2048w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-portfolio-item__overlay\">\n\t\t\t\t<h3 class=\"elementor-portfolio-item__title\">\n\t\t#205 Sacrifice and Dedication Have a Great Payoff\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-161d16f8 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"161d16f8\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-12020a01\" data-id=\"12020a01\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7e2fd5cd elementor-widget elementor-widget-shortcode\" data-id=\"7e2fd5cd\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><script async data-uid=\"d832de0300\" src=\"https:\/\/we-the-sales-engineer.kit.com\/d832de0300\/index.js\" data-jetpack-boost=\"ignore\" data-no-defer=\"1\" nowprocket><\/script><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9dc86e6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9dc86e6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-15ae2416\" data-id=\"15ae2416\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-61cda8d8 elementor-widget elementor-widget-html\" data-id=\"61cda8d8\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script src=\"\/\/platform.linkedin.com\/in.js\" type=\"text\/javascript\"><\/script>\r\n<script type=\"IN\/MemberProfile\" data-id=\"linkedin.com\/in\/ericwwatson\" data-format=\"inline\" data-related=\"false\"><\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18d1171 elementor-widget elementor-widget-text-editor\" data-id=\"18d1171\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Music on the show: Watchmaker&#8217;s Daughter by Reeder<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-204ee6e2 elementor-widget elementor-widget-html\" data-id=\"204ee6e2\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<a href = \"http:\/\/www.iamreeder.com\/\"> Reeder's Site<\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5130424 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5130424\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4a01dc5c\" data-id=\"4a01dc5c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Join us in our conversation as William Arruda lets us in on the benefits of having a personal brand and how we can use it to become more successful within our company and line of 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